1. Interactive & Multimedia Content
Since 2017 will not be all about the impact of words; it will be about the experiences produced for the customer, and often words are merely just inadequate to educate, entertain and engage. We have all found ourselves skimming through text only to transfer to something brand-new due to the fact that we lose interest. For this factor alone, all brand names need to aim to engage their audiences through images, quizzes, clips, GIFs, videos, infographics - anything that will make your brand's worth jump off of the screen, since words alone resemble empty guarantees nowadays. Start exploring and check out the unlimited possibilities on offer!
2. Live Streaming & Video Content
Ditch the script, improvise, and go live - easy as that! What better way to engage with your audience than providing a real glimpse of what you're doing and exactly what your core worths are. Live streaming and video material will continue to press the limits, enabling brands to drop the business veil, link human-to-human, and enable users to take part in brand storytelling in ways that enrich the consumer experience. So, begin accepting the digital conversation by incorporating live content streaming, visuals and videos!
Everyone's unique, or at least all of us prefer to think we are. No matter what your stance is on this, you need to get personal with your target audience - for beginners, your site, e-mails and social media should. Start segmenting your content to reach various types of audience members based upon their choices, routines, and so on - since let's face it, if you keep treating them as one homogeneous group you are bound to lose out on the substantial potential of your message. Start genuinely analysing the data: place, age, needs, pastimes and so forth - the innovation is readily available, so take advantage of it and you will not lose out.
4. Purpose Driven Marketing
Become a brand name that offers and gets! In today's world we're all seeming part of something bigger, something significant that will make a distinction. Everyone's passionate about their causes and trust me, clients will love that you have one too. Partner with a non-profit or charity, or set up an internal program that "offers back" in some way - and you're bound to win over the hearts of your clients along with employees, assisting them link more totally with your brand name as a whole.
5. Native Advertising
Nobody likes advertisements, unless you manage to slip them into content contexts that your users are already part of and provide value to. This is the core factor native advertising is taking the marketing world by storm: $36.3 billion will be invested in native ad costs by 2021. Excellent native advertising is not suggested to be hoax; it's simply permitting a storyteller to share publishing tools with marketer, whilst at the exact same time preserve customer trust by telling the truth, being transparent regarding who's informing it, and lastly adding value to the discussion with an audience. If done properly, it can be a win-win situation.
Mobile is not just initially, it's 2nd, 3rd - it's everywhere and whatever! Internet traffic is securely obtained more from mobile phones than desktops and if you're not tailoring your material, advertisements and online experience to mobile users, you are definitely missing a big chance. Keep in mind not to stop website at optimizing for mobile. Likewise, make sure that the specific content is integrated and considerate of the way of lives of users-on-the-go!
7. Embrace the lOT
How remarkable is it that your refrigerator can in fact remind you that you're running out of milk and gives you the choice to position an order immediately! Daily items are starting to link to the web, and this pattern is going to open the doors for brands to play a more active part in the everyday lives of consumers. By 2020 there will be 75 billion connected gadgets - now that's a boom! The ramifications are big and far ranging as we will witness an improvement in the method we live our lives, and as a result the method we market our brand names.
In other words, keep the 7 in mind, use your budgets efficiently and remain ahead of the game.